Blog | Michelle Edwards

Michelle Edwards

Apr 17, 20211 min read

I named it The GAS Strategy

A very senior leader called me personally a few months ago. He wanted to know how we were able to achieve some of the things we have...

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Michelle Edwards

Sep 22, 20201 min read

I recently told a leader of HR folks this, and they acted shocked and appalled—as if this idea was unheard-of. It’s true, though, and...

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Michelle Edwards

Sep 22, 20202 min read

A few years ago in a speech he was giving, our founder thanked each of his leaders for whatever superpower they brought to the agency....

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Michelle Edwards

Sep 22, 20201 min read

When people found out Heartbeat is 45% diverse—much higher than industry averages—and that we’d won a 2020 D&I Champion award, I began to...

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